ANALYST, SEARCH MARKETING SYSTEMS

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results. 

We are actively seeking an Analyst, Search Marketing Systems (PPC), in our Toronto office. The ideal candidate will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams. 

What you’d be doing day-to-day: 

  • Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google and BING. 
  • Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists. 
  • Create promotional text ads for use with a variety of campaigns across different publishers. 
  • Monitor and report on PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms. 
  • Effectively optimize campaigns to drive performance improvements. 
  • Devise creative and integrated strategies, develop A/B tests and innovate to break through the clutter in the search results pages. 
  • Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% integrated approach. 
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events. 

This position is for you if: 

  • You are an effective data-driven manager, team leader, and mentor. 
  • You enjoy working with people and have stellar communication and sales skills. 
  • You are passionate about growing your career in Search Marketing. 
  • You want to showcase your skills by working with the biggest brands in Canada. 
  • You love data, have strong instincts, and great organizational and analytical skills. 
  • You pay extreme attention to detail, thrive under pressure, and are a team player. 
  • You want to join one of Canada’s top 10 Media Agencies and be surrounded by some of the best talent in the industry in order to learn, grow and be the best at what you do. 

You’d be a perfect fit if you already have: 

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field. 
  • Minimum of 1 year of experience in Search Marketing (SEO/PPC). 
  • Minimum of 1 year of client service and/or customer management experience. 
  • Proven success in managing, optimizing, and reporting on PPC campaigns. 
  • Ability to integrate and synergize PPC and SEO campaigns for maximum impact. 
  • Solid understanding of how other media activities affect PPC, SEO and Paid Social campaigns. 
  • Strong analytical skills to generate actionable insights from data interpretation. 
  • Advanced knowledge of Microsoft Suite, Google Analytics, and Adobe Site Catalyst. 
  • Impeccable written and verbal communication skills in both English and French. 
  • Experience with DoubleClick Search, Adobe Marketing Cloud, and DCM is an asset. 
  • Google AdWords Advanced and BING Ads Certification required. 
  • Knowledge and experience in Paid Social Media Marketing is an asset. 
  • Experience with A/B and/or Multivariate testing concepts is an asset. (Required if Senior) 

What’s in it for you? 

  • Fresh fruit and beverages daily, and beer and wine Fridays? Check.  
  • Access to the latest industry platforms and training programs? Check.  
  • A chance to drive business results for top-tier Canadian brands? Check.  
  • An epic yearly trip to summer camp in Ontario? Check.  
  • An annual rocking holiday party in the foothills of Quebec? Check.  
  • An agency that truly believes in giving back to the community? Check.  
  • A beautiful office in the heart of Toronto’s downtown core? CHECK! 
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season. 

 

To apply for this position, please send your resume and cover letter directly to Chris Sylvestre, Director, Search Marketing Systems, at chriss@mediaexperts.com 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted. 


Senior Search Marketing Analyst (PPC)

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results. 

We are actively searching for an Analyst, Search Marketing Systems (PPC), in our Toronto office. The ideal candidate will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams.

What you’d be doing day-to-day:

 Online Marketing at Media Experts has skyrocketed in the past year and the company is looking to expand its team of Senior search marketing analysts.  The Senior Search Marketing Analyst (PPC) will be an integral member of the Online Team, working closely with our Tradigital account teams and be responsible for the following duties:

  • Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google and BING.
  • Help lead and coach a team of analysts and coordinators, enforcing processes, driving strategy, and thought leadership.
  • Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists.
  • Effectively manage budgets for some of our most high-profile accounts.
  • Create promotional text ads for use with a variety of campaigns across different publishers.
  • Monitor and report on PPC campaign performance using Web Analytics Software and Bid Management Platforms.
  • Effectively optimize campaigns to drive performance improvements.
  • Devise creative and integrated strategies, develop A/B tests, and innovate to break through the clutter in the search results pages.
  • Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approach.
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars, and industry events.

 

This position is for you if:

  • You are passionate about pursuing a successful career in Search Marketing.
  • You have strong leadership skills and a willingness to coach and teach others.
  • You want to showcase your skills by working with the biggest brands in Canada.
  • You love data, have strong instincts, good organizational and great analytical skills.
  • You pay extreme attention to detail, thrive under pressure, and are a team player.
  • You want to join one of Canada’s top 10 Media Agencies and be surrounded by some of the best talent in the industry in order to learn, grow and be the best at what you do.

 

You’d be a perfect fit if you already have:

  • Bachelors Degree in Marketing, Business Administration, Statistics, or related field.
  • Minimum of 2 years of experience in Search Marketing (SEO/PPC).
  • Minimum of 1 year of client service and/or customer management experience.
  • Proven track record of success in managing and optimizing PPC campaigns.
  • Excellent written and verbal communication skills in French & English.
  • Strong analytical and research skills with an innate ability to think outside the box.
  • Ability to work well under pressure in a very fast paced environment.
  • Excellent working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
  • Working knowledge of Google Analytics, Omniture, WebTrends, and comScore.
  • Experience using Ad Serving technologies like Doubleclick Search and DFA is an asset.
  • Google Adwords Advanced Certification and Bing Ads Certificate is an asset.
  • Knowledge of Social Media and SEO is an asset.
  • Experience with A/B and/or Multivariate testing concepts is an asset.

 

What’s in it for you? 

  • Fresh fruit and beverages daily, and beer and wine Fridays? Check.
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp in Ontario? Check.
  • An annual rocking holiday party in the foothills of Quebec? Check.
  • An agency that truly believes in giving back to the community? Check.
  • A beautiful office in the heart of Toronto’s downtown core? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

To apply for this position, please send your resume and cover letter directly to the Director, Search Marketing, Mr. Chris Sylvestre at chriss@mediaexperts.com.

 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.


Supervisor, Search Marketing Systems

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

We are actively seeking a Supervisor, Search Marketing Systems (PPC) in our Toronto office who will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams.

 

What you’d be doing day-to-day:

  • Lead, manage, supervise, motivate and mentor a team of Search Marketing Analysts and Coordinators.
  • Develop innovative SEM strategies that drive business results.
  • Understand customer needs, grow relationships and build trust.
  • Provide a team of Analysts and Coordinators with support in developing, implementing, managing, optimizing and reporting on Pay per Click (PPC) campaigns for various customers.
  • Perform quality control on all team outputs including reports, post analyses, campaign setups and any other customer deliverables according to Media Experts’ standards and best practices.
  • Monitor campaign budgets to make sure they are being managed properly by Analysts and Coordinators and that all reporting, launch and deliverable deadlines are being met.
  • Develop, implement, manage, and optimize Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING and Yahoo.
  • Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists for both PPC and SEO purposes.
  • Create promotional text ads for use with a variety of campaigns across different publishers and develop ad testing programs.
  • Report on PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms, Excel, Power Point and proprietary or third-party reporting tools.
  • Help to develop, implement, analyze, and communicate on PPC and SEO synergies.
  • Join and participate in campaign briefings, meetings, presentations, and reporting calls.
  • Adhere to Media Expert’s PPC, SEO and HR processes, best practices and procedures.
  • Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital™ approach.
  • Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars, and industry events.

 

This Position is for you if:

You are an effective data-driven manager, team leader, interpersonal communicator, and mentor.
• You enjoy working with people and have stellar communication and sales skills.
• You are passionate about growing your career in Search Marketing.
• You want to showcase your skills by working with the biggest brands in Canada.
• You love data, have strong instincts, good organizational and great analytical skills.
• You pay extreme attention to detail, thrive under pressure, and are a team player.
• You want to join one of Canada’s top 10 Media Agencies and be surrounded by some of the best talent in the industry in order to learn, grow and be the best at what you do.

 

You’d be a perfect fit if you already have a:

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or related field.
    • Minimum of 3 years of experience in Search Marketing (PPC).
    • Minimum of 2 years of client service and/or customer management experience in an agency environment.
    • Experience managing, mentoring, supervising, and coaching small teams.
    • Proven track record of success in managing, optimizing, and reporting on PPC campaigns.
    • Ability to integrate and synergize PPC and SEO campaigns for maximum impact.
    • Solid understanding of how other media activities affect PPC, SEO, and Paid Social campaigns.
    • Strong analytical skills with an innate ability to generate actionable insights from data interpretation.
    • Advanced working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint.
    • Advanced working knowledge of Google Analytics and Adobe Site Catalyst is an asset.
    • Impeccable written and verbal communication skills in both English and French.
    • Experience with DoubleClick Search, Adobe Marketing Cloud and DCM is an asset.
    • Google AdWords Advanced and BING Ads Certification required.
    • Knowledge and experience in Paid Social Media Marketing is an asset.
    • Experience with A/B and/or Multivariate testing concepts.

What’s in it for you? 

  • Fresh fruit and beverages daily, and beer and wine Fridays? Check.
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp in Ontario? Check.
  • An annual rocking holiday party in the foothills of Quebec? Check.
  • An agency that truly believes in giving back to the community? Check.
  • A beautiful office in the heart of Toronto’s downtown core? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

 

To apply for this position, please send your resume and cover letter directly to the Director, Search Marketing, Mr. Chris Sylvestre at chriss@mediaexperts.com 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.

 

 

 


Specialist, Social Media

A subset of Media Experts, SOCIETY@ME is a social media offering comprised of talent from the worlds of digital, strategy, media, creative, and analytics with a mission to find brand purpose and deliver on business results in an increasingly fast-paced, always-on, mobile-obsessed digital landscape. Our subject matter experts collaborate with major Canadian brands to execute award-winning social campaigns that deliver meaningful, emotionally-charged consumer experiences and real business outcomes.

A bit about the role:

We are actively seeking dynamic, best-in-class talent to join the SOCIETY@ME team as Specialist on our paid social media team. As Specialist, you will steward both account and media activity on assigned campaigns for our clients and help take social media strategy, planning ,and execution to the next level. This opportunity will catapult your career in digital media and provide a platform to partner with the world’s leading consumer brands. 

What you’d be doing day-to-day:

  • Plan, develop, implement, optimize, report on best-in-class paid social media campaigns.
  • Perform daily campaign and budget management, including creative and promotional calendars.
  • Use research tools (Netbase, Klear, Affinio, etc.) to help develop profiles of target audiences with view into their social/online behaviors, media consumption, etc.
  • Work with agency teams and clients to ensure their needs are being met, their goals are being achieved, and their campaigns are meeting and exceeding performance expectations.
  • Operate as a key point of contact for clients and agency planning teams as required.
  • Follow internal processes and ensure consistency of execution, performance, ad specs, campaign objectives and KPIs.
  • Perform quality control of key team outputs including strategic campaign and budget recommendations, budget forecasts, performance reports, etc.
  • Maintain detailed files of all pertinent records (media plans, performance reports, creative, contracts, reports, etc.) relevant to clients’ business with SOCIETY.
  • Pull data for reports, analyze, prepare and present actionable insights and recommendations.
  • Keep abreast of industry news, help develop POVs and participate in knowledge sharing sessions to strengthen the agency’s overall social media knowledge and capabilities.
  • Support Senior Specialists with ongoing client and junior staff management/training.

You’d be a perfect fit if you already have:

  • Bachelor’s degree with preference for Media and/or Marketing specialization.
  • 1-2 years of paid social media experience, preferably with other agencies.
  • Experience launching and managing paid social campaigns in Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat or any paid social management platforms.
  • Excellent working knowledge of the Microsoft Office Suite of programs.
  • Analytical skills with the ability to draw conclusions based on data.
  • Outstanding communication skills. Fluent written and spoken French required for the Montreal office. French interview and test required for consideration for Montreal.
  • Knowledge and experience of ad targeting and tagging methodologies is an asset.
  • Ability to investigate, analyze and solve problems and clearly communicate results.
  • Ability to multi-task, process-oriented, excellent time management & organizational skills, attention to detail.
  • Ability to work collaboratively as part of a cross-functional team.

 What’s in it for you?  

  • Beer and wine Fridays? Check.
  • Access to the latest industry platforms and training programs? Check.
  • A chance to drive business results for top-tier Canadian brands? Check.
  • An epic yearly trip to summer camp in Algonquin Park? Check.
  • An annual rocking holiday party in the foothills of Quebec? Check.
  • An agency that truly believes in giving back to the community? Check.
  • A beautiful office in Toronto’s downtown core? CHECK!
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season.

If this describes you and you are ready to join the fast-growing team at SOCIETY@ME, please send your CV and cover letter to Josee.Thibault@societyagency.com. Only candidates who meet the required qualifications will be contacted for interviews.

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.


Media Audience Specialist

The best way to get someone’s attention is to break a pattern. With that in mind, Media Experts has been turning industry heads for 38 years by Making a Big Impression. A data-driven Canadian media agency powered by the spirit of discovery, we build iconic brands within the Canadian market. Our unique approach revolves around designing effective, hard-working Mediasystems™ that drive brand engagement and deliver outstanding business results.

 

 We are actively seeking a Media Audience Specialist in our Toronto office. The ideal candidate will become an integral member of our Digital Media Systems team while also working closely with our customers and account teams. 

 

 What you’d be doing day-to-day:  

  • Strategic ownership of agency portion of customer DMP and audiences 
  • Proactive segment development within customers DMP’s 
  • Work with Media Systems Design Director and Special Business Unit Leads to set strategic direction and priorities for audience targeting 
  • Work with all stake holders to understand and identify opportunities for prospecting, cross-selling, upselling and retention 
  • Optimize campaigns for delivery and performance, evaluate and develop segments for sales based on opportunity, revenue potential, scale, performance, competitive differentiation etc. 
  • Champion data integrations for customer and extend audience development beyond typical online channels 
  • Work with BI, Analytics, and Research throughout campaign life cycle 
  • Perform analysis on campaign performance and provide recommendations 
  • Manage data attributes/traits for media activation 
  • Work to set strategic direction on key categories of data needed to maximize audience targeting 
  • Develop consolidated cross-channel audience performance reporting to keep track of audience performance 
  • Identify new and critical data attributes, e.g. consumer database attributes, client data, new partner data, offline-online data matching, cross-platform data matching 
  • Own the dynamic creative strategy including dynamic creative platforms, audience triggers, optimization and reporting 

 

This position is for you if: 

  • You are an effective data-driven manager, team leader, and mentor. 
  • You enjoy working with people and have stellar technical and analytical skills. 
  • You want to showcase your skills by working with some of the biggest brands in Canada. 
  • You love data, have strong instincts, and great organizational skills. 
  • You pay extreme attention to detail, thrive under pressure, and are a team player. 
  • You want to join one of Canada’s top 10 Media Agencies and be surrounded by some of the best talent in the industry in order to learn, grow, and be the best at what you do. 

 

You’re the perfect fit if you already have: 

  • Bachelor’s Degree in Marketing, Business Administration, Statistics, or a related field. 
  • Minimum 1-2 years of experience in Audience Creation and Management, work with a Data Management Platform. 
  • Strong analytical skills to generate actionable insights from data interpretation. 
  • Advanced knowledge of Adobe Suite, Google Suite, or any other Analytics and Data Management Software. 
  • Experience with A/B and/or Multivariate testing concepts is an asset. 

 

What’s in it for you?  

  • Beer and wine Fridays? Check. 
  • Access to the latest industry platforms and training programs? Check.   
  • A chance to drive business results for top-tier Canadian brands? Check.   
  • An epic yearly trip to summer camp in Ontario? Check.   
  • An annual rocking holiday party in the foothills of Quebec? Check.     
  • An agency that truly believes in giving back to the community? Check.    
  • A beautiful office in Toronto’s ad industry hood, King West? CHECK!   
  • And of course, compensation based on experience, parental leave, health insurance, RRSP saving options, summer hours, vacation + extra-long weekends + a week off during the holiday season. 

 

If you are interested in the position, please send your CV and cover letter tocareers@mediaexperts.comand indicate“Media Audience Specialist-Montreal” in the subject line. 

 

Media Experts is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Media Experts, however, only those candidates selected for an interview will be contacted.