WestJet Christmas Miracle Gets Social
WestJet has been performing Christmas Miracle stunts for five years now. With over 75 million video views worldwide, they’ve amassed a huge following – and set huge expectations as the brand who does Christmas advertising best. But after five years, surprise has given way to anticipation, and WestJet is competing against brands in an increasingly crowded emotional Christmas video space. To keep them ahead of the curve and keep the Christmas magic going strong, we let their followers make the magic themselves by tapping into the power of social media.